What we said:
With their indecently twee moniker, breathy boy-girl harmonies, jangling guitars and dreamy synths,
The Pains of Being Pure At Heart frightened off a fair few red-blooded indie fans with their eponymous debut. But it seems there’s no deterring these tenacious New Yorkers from their mission to engage the cynics in their fun, and they’ve subsequently enlisted legendary
PJ Harvey/
NiN producer Flood to add a little muscle to their missives. Fortunately, it’s proved a canny decision, with their
second album boasting a beefed-up guitar sound, as showcased on glorious,
MBV-esque title-track ‘
Belong’, whilst still retaining those blissful indie-pop vibes that made us more sensitive souls fall in love with them first time round.